Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They contain information about your browsing activity and preferences. Cookies allow websites to recognize returning visitors and enhance user experience.

Binary Shilders uses cookies and similar tracking technologies to:

• Remember your preferences and login information
• Analyze website traffic and user behavior
• Deliver targeted marketing content
• Improve website functionality and performance
• Provide a personalized browsing experience

2. Types of Cookies We Use

Essential/Necessary Cookies

Duration: Session (until you close your browser)

These cookies are essential for the basic functionality of our website. They enable core features such as account login, form submission, and security functions. Your website experience would not work without these cookies.

Examples: Session ID, authentication tokens, CSRF protection tokens

Analytics Cookies

Duration: 26 months

We use Google Analytics to collect information about how visitors use our website. These cookies help us understand visitor behavior, track page views, measure bounce rates, and analyze user interactions.

Data Collected: Pages visited, time on page, referrer source, device type, location data

Marketing & Advertising Cookies

Duration: 6 months

We use the Facebook Pixel to track visitor behavior and measure the effectiveness of our Facebook advertising campaigns. This allows us to create targeted ads and understand which marketing efforts are most effective.

Data Collected: Page views, button clicks, purchases, leads, video plays

Preference/Performance Cookies

Duration: 1 year

These cookies remember your preferences, such as language selection, font size, and display preferences. They help optimize your browsing experience and website performance.

3. Google Analytics

What Google Analytics Does

Google Analytics is a web analytics tool that helps us understand how users interact with our website. It provides valuable insights into:

• Number of visitors and session duration
• Pages visited and user flow
• Traffic sources (organic search, referrals, direct)
• Geographic location of visitors
• Device type (desktop, mobile, tablet)
• User behavior and engagement metrics

Data Privacy with Google Analytics

We have implemented the following privacy measures:

• IP Anonymization: We anonymize the last octet of IP addresses to protect privacy
• Data Retention: Google Analytics data is retained for 26 months
• Data Processing: Google is a data processor and complies with GDPR requirements

Opting Out of Google Analytics

You can opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on
• Disabling cookies in your browser settings
• Using browser extensions that block tracking

4. Facebook Pixel

What Facebook Pixel Does

The Facebook Pixel is a tracking technology provided by Meta (Facebook) that allows us to:

• Track website visitors and their actions
• Measure the effectiveness of Facebook advertising campaigns
• Build audiences for targeted advertising
• Understand customer journey and conversion paths
• Retarget users who have visited our website

Data Collected by Facebook Pixel

The Facebook Pixel may collect:

• Page views and URLs visited
• Button clicks and form submissions
• Purchases and transactions
• Device information and browser data
• IP address and location data
• User behavior and engagement metrics

Opting Out of Facebook Pixel

You can control Facebook advertising tracking by:

• Using Facebook's Ad Preferences Center
• Disabling cookies in your browser settings
• Using privacy-focused browser extensions

5. Cookie Consent and Control

Consent Management

We respect your right to privacy and cookie control. When you first visit our website, you will see a cookie consent banner that explains our cookie usage. You have the following options:

• Accept All: Accepts all cookies including analytics and marketing cookies
• Reject All: Rejects all non-essential cookies
• Customize: Choose which cookies you want to accept or reject

Changing Your Cookie Preferences

You can change your cookie preferences at any time by:

• Clicking the cookie preferences link at the bottom of our website
• Clearing your browser cookies and visiting the site again
• Using your browser's cookie management tools

Browser Cookie Controls

Most web browsers allow you to control cookies through settings. You can typically:

• Allow all cookies
• Block all cookies
• Delete existing cookies
• Block cookies from specific websites

6. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. Our website currently does not respond to DNT signals. However, you can use browser controls or opt-out tools to limit tracking as described above.

7. Data Retention and Deletion

Cookie data is retained according to the following schedule:

• Essential Cookies: Deleted when you close your browser or after logout
• Analytics Cookies: Retained for 26 months (Google Analytics default)
• Marketing Cookies: Retained for 3-6 months
• Preference Cookies: Retained for 1 year

You can delete cookies from your device at any time using your browser settings.

8. GDPR and Privacy Regulations

Legal Basis for Cookie Use

Under the General Data Protection Regulation (GDPR) and similar privacy laws, our legal basis for using cookies is:

• Consent: With your explicit consent for analytics and marketing cookies
• Legitimate Interest: To improve website functionality and performance
• Contractual Necessity: Essential cookies required for service delivery
• Legal Obligation: Cookies necessary for compliance with laws

International Data Transfers

Some third-party providers (Google, Facebook) are located outside your jurisdiction. By using our website, you consent to the transfer of your data to these providers in accordance with GDPR and applicable privacy laws.

9. Children's Privacy

We do not knowingly collect cookie data from children under 13 years of age. If you believe a child under 13 has provided information through our cookies, please contact us immediately, and we will delete the information.

10. Third-Party Websites

Our website may contain links to third-party websites. This Cookie Policy applies only to our website. Third-party websites have their own cookie policies and tracking practices. We are not responsible for third-party cookies or tracking. We encourage you to review the cookie policies of any external websites.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie practices or applicable privacy laws. Material changes will be communicated to you via:

• Email notification
• Website banner or notification
• Prominent disclosure on our website

Your continued use of our website after updates constitutes your acceptance of the updated Cookie Policy.

12. Contact Us

Company: Binary Shilders

Email: privacy@binaryshilders.com

Phone: [Your Phone Number]

Address: [Your Business Address]

Data Protection Officer: [Contact Information]

We will respond to your inquiry within 30 days of receipt.